In a bid to lighten up the 2012 Christmas seasonal celebrations, Bralirwa limited, under the Coca-Cola brand, unveiled the first giant Christmas tree at the Kanogo roundabout in Kigali city.
The 12m giant tree was officially launched on December 24th, by the Mayor of Kigali City, Fidel Ndayisaba in the company of Jonathan Hall, the Managing Director of Bralirwa, and his a Bralirwa staff.
During the event, the tree was a centre of attraction for many motorists and passengers as they rushed to do the last minute shopping for Christmas. Many Kigalians were attracted to see the first ever tree of this magnitude to be placed in public space in Kigali city.
Many great cities of the world have developed a tradition of putting up a Christmas tree to associate with messages of Christmas and as a focal point of celebration during this season.
City Mayor, Ndayisaba, said that the choice of Bralirwa getting involved in promoting the notion of celebrating Christmas was an added value for Kigalians, and the city fully supported the initiative so as to brighten up the season.
The Managing Director of Bralirwa, Jonathan Hall thanked Kigali city for providing the company with space at the Kanogo roundabout and giving Coca-Cola an opportunity to share its values of enjoyment and the seasonal festive mood.
Hall said: “We strive to live by our values of enjoyment and respecting people and society in which we live and work. I hope that the sight of this tree will put people in a festive mood ready to celebrate and share with loved ones”
The Corporate Affairs and Communication Manager of Bralirwa, Freddy Nyangezi Biniga, also revealed that the initiative of placing a Christmas tree in the city was part of the company’s corporate social responsibility and the company will manage and maintain the roundabout and do similar things annually.
Coca-Cola shares a hundred and twenty five year old tradition of delivering happiness in a bottle during Christmas. The initiative is part of Coca-Cola’s tradition of refreshment, shared moments of celebration and giving back to society during Christmas.