The yoga industry is expected to stretch past $215 billion in value by 2025, making it one of the most profitable segments in the wellness market.
Yoga offers plenty of business opportunities for certified instructors, gyms, spas, corporate wellness programs, and more markets.
You can optimize these opportunities with automation.
Business automation helps manage your workload so that you can focus on getting more clients.
Marketing, payments, ordering, and UX are just some of the tasks ideal for business automation solutions.
Start with these helpful ideas!
Automate Your Administrative Tasks
Automation tools were built to streamline business administration tasks. These tasks often grow tedious. Member sign-ups, new client information forms, and spa product purchasing are just a few tasks that you can automate, saving you more time.
You can also save money on overhead by hiring fewer people to complete these tasks.
For example, if you own a gym, you can use a management tool for gym owners. This tool streamlines communication across channels so that everyone gets the message. Management tools also automate appointment bookings to prevent human errors.
Yoga Business Automation For Marketing
Wellness marketing performs exceptionally better when automated. There are many tasks involved that would otherwise be too tedious for one person (or even a team) to complete. These tasks include imputing emails into contact lists, responding to social media messages, and interpreting metrics.
Social media is a good example to start.
You can promote your yoga studio across multiple channels, but you don’t have to post content manually every time. This process would cut into other profitable areas of your business.
Instead, you can use automation tools to create and pre-schedule content to be delivered at specific times. There are templates that make content creation even easier. You can upload (and schedule) social media content for an entire business quarter in one session.
Test out this strategy yourself.
Create and schedule a few month’s worth of content and check your analytics for engagement metrics. See how many impressions, clicks, and conversions you get during this period and compare it to the output. Remember conversions include sales like yoga studio bookings, memberships, and product sales; this metric may also include email subscriptions.
You can also automate your responses to social media messages; this includes “mentions” of your business name on Twitter.
Create a list of responses for social media users. These responses will appear automatically. You can also prompt responses when a user types in a particular word or question type. Automation tools categorize responses to ensure a more natural experience.
Automate Reputation Management
Online reputation management (ORM) and social media automation go hand-in-hand.
Reputation management automation tools respond to every online review of your yoga studio to ensure customer service. It’s an excellent source of damage control since AI can respond quickly to client concerns.
ORM tools also create and distribute quality content about your studio to publishing platforms in your industry.
Leverage Business Automation Solutions for Your Yoga Business
Don’t discount the possibilities of automating your yoga business.
Think more about the potential of business automation solutions for administrative tasks, social media, and reputation management.
Discover even more tools in the blog!