Tigo Bonane kicked-off in mid-November 2013 to reward loyal customers throughout the festive season. Hence, during the eight weeks of the promotion, over twenty thousand (20.000) couples emerged winners of prizes of all dimensions.
Bonane winners would come with their parents and friends. The weekly rewards included, android smart-phones, cash prizes ranging from twenty to fifty thousands Rwandan francs paid electronically through Tigo Cash.
In addition, 16 premium winners were presented with five hundred thousand Rwandan francs cheques.
According to Tongai Maramba, General Manager at Tigo Rwanda: “Bonane is one of the ways to show appreciation to the over 2 million people on the Tigo network”. He also added that the philosophy behind the promotion was to ensure everyone can smile during the festive season together with his or her loved one.
Winners as shown by some of their testimonies have positively received the promotion:
For instance, Mwavita Agnes Aisha from Kayonza district who once won the five hundred thousand Rwandan francs prize and then chose her husband Musoni Jean d’Amour to receive the other half to make a million, was quick to reveal her joy:
“There is none I love like I do my husband and so upon winning, Tigo asked for who my partner would be and I naturally said him. However, I also felt like I wanted to show that I still loved him so much, even after three years down the road”.
Mwavita expressed.
To participate in the promotion, Tigo users needed to simply dial the code (*250*) followed by a friend’s number # then
Yes/Ok. Winners collected their prizes weekly from different districts of the country and were allowed to choose one
friend to be rewarded equally.
