Sony electronics (Rwanda) on March 5th extended support of two action cameras to Davite Giancarlo in a bid to boost his skills in car racing.
The cameras given to Rwanda’s leading champion in the car sport are intended to be used during the first round of the Africa Rally Championship 2014, starting 14th of March in Cote d’Ivoire.
The gadgets will be planted in Giancarlo’s Subaru Impreza to capture the driver’s routes during the competition.
With the ability to capture the car’s route, the cameras are seen as boosters to Giancarlo’s talent given the opportunity to review and learn from past performances offered by the gadgets.
Presenting the cameras, Sony Rwanda’s country manager Salim Abdulgani highlighted the importance of the gadgets in growing the car racing sport in Rwanda.
He noted that contributing to this growth is what drew the multinationals interest in Giancarlo’s talent.
“We want to be part of Rwanda’s socioeconomic transformation and supporting the development of global sport talents is see in this perspective,” Abdulgani offered.
Both cameras are valued at Rwf 1.4 million with a guarantee of two years.
Having used personal finances to compete in several rally championships in the East African region and beyond for long, Giancarlo appreciated the support he received from local partners including Sony.
The Champion promised to be more competitive.
“I will use these gadgets to allure love for the car sport in Rwanda. I am going to be capturing routes for all the rally competitions from which I will compile footages and share them in the media and on social platforms like youtube,” Giancarlo said.
To the rally champion, the cameras will serve as publicity gadgets that will be used to make the car racing sport popular to the Rwandan audience.
“Gadgets such as these are what we need to market Rwanda and Africa car racing championships to the rest of the world showing them that we are participating to the growth of the sport plus showcasing our talent,” Giancarlo offered.
Giancarlo is among Rwanda’s few car racing drivers. He noted that the reason oftentimes given for the limited interest is that the sport is costly.
“It is not true that car racing is a sport for the wealthy, rather it requires people who are driven by passion which I think is lacking in Rwanda’s context.”
Sony which is among the leading manufacturers of electronic products opened a Rwandan office which also features a showroom in early 2013 at the Kigali Business Center (KBC).
The company’s showroom sells Sony products listing among others computers, home theater radios, high definition Television sets, speakers, flash disks, voice recorders, and cameras.
Presence in Rwanda is part of an ambitious plan to increase the company’s share in Africa’s electronics market by providing the right customized products that suit the continent’s needs.