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MTN Rwanda launches month long, “Yora Cash” promotion

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Nyarutarama:- MTN Rwanda has launched a one-month promotion called ‘Yora Cash’ in which a lucky winner will walk away with Rwf1m (one million francs) every day during of the promo duration.

Both MTN subscribers on post-paid and prepaid subscribers (per-second and MTN Zone) will benefit from this promotion The promotion is designed to reward consumers in ways that enriches all, irrespective of social status and to bring excitement to the market.

How does one participate in promo?
To participate in the promo a customer will have to make a call, send an SMS or register his/her number. Basically any activity on one’s number makes one eligible for participation. The more calls made or text messages sent the higher points you get and therefore higher chances to win one of the prizes.

How long will the ‘Yora Cash’ promotion last?
The ‘Yora Cash’ promo started on Monday (27th of May 2013) and will last for 4 weeks.

How many people will benefit from this promotion?
During the four weeks MTN will give away prizes worth over Rwf50 million. Over 12,000 cash prize winners will benefit from it.

How does the promotion work?
‘Yora Cash’ is a point based promotion and winners will be announced after a daily draw in different communication channels including TV, radio, print and social media.  A subscriber will make a call/ SMS or register their SIM card and earn points for each action. All the points a participant earns shall be cumulative for the day.

About MTN Rwanda:
MTN is a global communications company and world-class cellular network. As a major communications company, MTN is specifically focused on the Africa and the Middle East. Serving you since 1998, MTN Rwanda continues to expand its network, offering new and innovative packages and services. According to RURA, MTN Rwanda had registered 3.4 million subscribers by end of March 2013 and its network coverage extends to over 98 percent of the population.

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