More than 36,588 new subscribers joined Tigo Rwanda in the month of December 2016, bringing the total number of those registered on Rwanda’s leading mobile network operator in Mobile Financial Services to more than 3,250,000.
Figures from the Rwanda Utilities Regulatory Authority (RURA), paint a clear picture to why Tigo Rwanda has become a force to reckon with in the telecom sector. Of the three telecom operators in the country, Tigo Rwanda achieved the largest customer growth in 2016 with an additional customer base of over 191,000 new subscribers. This puts Tigo Rwanda in a powerful position in terms of market share with over 36.5% stake.
Tigo Rwanda boasts of an extensive agent network both rural and urban with more than 17,000 registered Tigo Cash agents ready and able to support the industry in its delivery of services to its customers.
Commenting on the achievement, Faith Chisulo, Head of Mobile Financial Services at Tigo Rwanda, said: “Since service launch in 2011, Tigo Cash has been at the fore front in providing innovative customer-centric financial services in collaboration with our partners. Our robust Mobile Financial Platform and Agent network ensure that every Rwandan with a mobile phone is able to make digital payments and money transfers in a fast, convenient and secure manner,” adding that it is for this reason that Tigo Cash continues to be the market leader in active subscribers as well as transaction volumes.
There is no doubt that mobile financial service delivery is taking the lead in driving financial inclusion in the country as well as on a global level. To this end and leading by example, today the Government of Rwanda conducts its processes electronically, including paying bills and taxes online thanks to innovations like Tigo Cash.
Experts say that embracing financial digital platforms will achieve financial inclusion targets. And at the heart of this campaign, Tigo Rwanda has once again taken the lead in driving mobile financial services in the country. Through Tigo Cash and other innovative products, the network subscribers are experiencing the advantages of mobile financial transacting, its convenience, accessibility and reliability.
There is no doubt that Tigo cash platform and Payment Solution for Agriculture’ which was recently nominated for the prestigious 2017 GSMA Global Mobile Awards in the ‘Best Mobile Payment Solution’ category, has transformed lives of many farmers. This has increased the financial and digital inclusion for more than 10,000 tea farmers from across the country and is a testimony on how the company is transforming lives of those at the grassroots level. It also signals how important such mobile solutions have become in driving financial inclusion and the unstoppable march towards a cashless economy.
Tigo Cash Mobile Financial Services is an enabler and accelerator for financial inclusion and improved livelihoods for so many people in Rwanda. Tigo Rwanda has demonstrated and continues to demonstrate an enormous amount of passion in linking innovation and technology to sustainable development and the improvements of people’s livelihoods. Tigo continues to research ideas in its endeavor to develop even more customer-centric mobile financial service solutions.
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