Hotpoint, the only electronic appliances chain in Rwanda, is expanding its network with the opening of a fourth shop at Kigali City Mall (formerly UTC). It is the second new outlet for the company this year, after it opened a shop at Kigali Heights in April. It also has branches at Sopetrad and in Remera.
While the exclusive distributor of LG, Von and Back+Decker appliances also has an extensive dealer network, Hotpoint’s country head for Rwanda, Manoj Skariah, said that the company is opening more shops to give its customers a better experience.
“We want to create more customer experience zones and give our customers proper, specialised care by staff with thorough technical training in the products we sell,” he explained.
And it is a great time to visit the new outlet, as Hotpoint currently has an end-of-year promotion running until early January.
“We have a heavy promotion with very attractive offers,” Skariah said. “We have 33% off on some televisions, and bundle offers where you buy a TV and get a hifi-system for free.”
But even without the promotions, Hotpoint as an East African chain has a lot to offer that you won’t find in any other electronics shop, the country manager pointed out.
“This year we celebrated 7 years in Rwanda,” Skariah remarked. “It has been a very good experience, and we have also come to know the customer needs of the market. For example, with the heavy emphasis on clean energy here, we make sure we have a wide range of cookers available.”
In addition, Hotpoint gives proper warranty on its electronic appliances, from one to ten years.
“So the customer doesn’t have to worry, we are there to support if anything breaks down,” Skariah said. “And we have our own repair team, who are technically very well trained in all our products. Last but not least, the warranty applies in all East African countries where we are operational.”
Hotpoint’s new shop at Kigali City Mall is unlikely to be its last, the country manager indicated.
“We are still expanding, and in particular looking at upcountry markets that can absorb us,” he said. “We are sure that proper customer service and market-focused service will always make a difference.”