MTN Rwanda has announced it will slash its mobile out-of-bundle internet price to Rwf 10/MB from Rwf 56/MB, effective on November 30th, making this the lowest out-of-bundle rate in Rwanda.
“MTN is redefining mobile internet costs for everyone with this new fair and transparent data pricing plan. We now offer the best internet price on the market with or without a bundle,” said MTN CEO, Bart Hofker.
“This move is part of a strategy in which we are moving towards a truly customer-centric approach,” he added. “After the launch of MTN (Internet) Irekure, in which we offer personalised super offers to our customers, we now make very clear that we will not punish our customers for using more data than their bundle allows. By drastically lowering out-of-bundle prices, we also protect our customers from unpleasant surprises, as in the past large amounts would disappear from main accounts due to, sometimes accidental, out-of-bundle internet use.”
“All these measures combined, bring the best value for money for mobile internet users in Rwanda,” Hofker pointed out. “People’s data consumption patterns are changing rapidly and MTN is constantly looking for innovative ways to ensure that our customers’ needs are met.”
The new out-of-bundle pricing of Rwf 10/MB, the lowest in the market, promises peace of mind to customers using mobile internet, will immediately apply to all Post-paid and Prepaid MTN customers.