Kwesé Network’s Pay-TV satellite service has started broadcasting its suite of entertainment and sports programming to households in Ghana, Rwanda and Zambia, which make up the initial phase of the Kwesé TV-rollout in Africa.
Viewers in these countries can now access Kwesé TV via Kwesé’s own satellite and set-top-box (decoder) available at leading retailers.
Having already showcased its portfolio of sports assets on its sports channels Kwesé Free Sports, Kwesé Sports 1 and Kwesé Sports 2, Kwesé TV introduces entertainment programming to the mix including some exclusive content as well as original programming.
Kwesé offers a ‘pay-as-you-watch’ service that enables viewers to purchase three or seven day passes to its full programming bouquet, providing access to premium programming at an affordable price. The monthly subscription option, which gives subscribers access to the full suite of Kwesé TV programming, is available at $25 per month excluding VAT.
“We are a dynamic, young company built to respond to the way audiences want to access and consume content, whether you subscribe for the full Kwese TV bouquet, watch amazing sports programming free-to-air or choose to watch TV on the move, we aim to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price making it accessible to more people than ever before,” said Econet Media President and Group CEO Joseph Hundah.
Kwesé was created specifically for Sub-Saharan African audiences by Econet Media, a content business and subsidiary company of the global network Econet Group, which also owns Liquid Telecom. The network’s approach to programming is to give audiences relevant and engaging content, focused on sports and entertainment with a slim bouquet of 50+ channels.
Its multi-platform offering cuts across linear, mobile and digital, making content accessible though free-to-air TV, mobile applications, web streaming and pay (linear) TV.
“The launch of Kwesé TV completes the story we started telling 18 months ago,” Hundah remarked. “We have spent the past few months building this diverse media company which will showcase the very best in international content and act as a platform to showcase the best that our continent has to offer. Kwesé TV promises to engage and entice through our unique mix of channels and programming.”